Welcome To The Research Section
This portfolio wasn’t just built to look good rather it was designed to reflect how I think as a marketer and creator.
Platform & Tools
This website was built on Wix for creative freedom, mobile responsiveness, and fast setup. Styled using custom fonts, animations, and visual hierarchy for clarity and modern feel
My Creative Strategy
I improved the artistic direction of my website after reading Wix's guidance to building an online design portfolio (Wix, 2023) and viewing a thorough analysis of successful portfolio websites on YouTube (Goodman, 2022). I created a smooth flow that organically leads visitors through my work by utilizing a scroll-based layout, bold imagery, and gentle transitions, all of which were inspired by storytelling techniques and clean UX.
Branding Theory
The immersive, interactive design of my portfolio was greatly influenced by Schmitt's Experiential Marketing (1999), which focuses on giving visitors an emotionally and intellectually engaging experience. Furthermore, Sanak Kosmowska's (2021) advice on social proof and online buyer behaviour had a significant impact on how I organized and displayed my story, making sure that every component of the website accurately and consistently sold my distinct personality and career story.
Why It Works
This website presents me as a creative executor and strategic thinker who skillfully combines marketing logic with personal style. It effectively conveys my distinct viewpoint and demonstrates my capacity to provide well-considered, impactful solutions by fusing storytelling techniques with powerful visual components. Every contact is meaningful and captivating thanks to the simple design and user-centric experience, which showcase my dedication to both creativity and utility.
References
How to Digital (2021). How to Use Wix to Make a Portfolio Website (Step by Step 2023). [online] www.youtube.com. Available at: https://www.youtube.com/watch?v=VTj5z58rels [Accessed 2 Apr. 2025].
Sanak-Kosmowska, K. (2021). Evaluating Social Media Marketing. Evaluating Social Media Marketing. [online] doi:https://doi.org/10.4324/9781003128052.
Schmitt, B. (1999). Experiential Marketing. Journal of Marketing Management, [online] 15(1-3), pp.53–67. Available at: https://www.tandfonline.com/doi/abs/10.1362/026725799784870496 [Accessed 29 Mar. 2025].
Spivak, E. (2023). How To Make a Portfolio in 10 Steps. [online] Wix Blog. Available at: https://www.wix.com/blog/how-to-make-online-design-portfolio-guide [Accessed 2 Apr. 2025].